META Name Keywords
The key words are another important specimen that determines your rank in search engines. Because use of wrong keywords will get your website banned from the search engines. The negative effect will even double. If you use the keywords right, the influence will be little. But if you use them wrong, perhaps you get banned. So the negative effects are huge!
Over 80% of all online proceedings start with a search query. You browse to a search engine and you will fill out certain keywords that match what you are looking for. That's why it's so important to put relevant and correct keywords in your Meta tags in the source of your webpage.
<meta name="keywords" content="text">
It's very important that you add the keywords you want your site to be found under in your KEYWORD tag. If a search engine spider finds the same words on your website and in your meta tags, these words will be ranked higher in the search index. Don't add too many words, the most search engines will only index the first 20 words. Make sure that you put the 10 most important keywords first.
Try to give each page of your website a relevant title, description and keywords that correspond with the text on your website. A visitor will find the exact information within your website, on the correct page.