Are you thinking about upping your business marketing locally? The days when people solely relied on half-page ads in Yellow Pages to bring in new local customers are long gone. In fact, these old school marketing tactics pale in comparison considering the affordability and effectiveness of Facebook Ads.
Facebook Ads are truly improving how local businesses market their services and products. If done properly, your Facebook Ad platform should be user friendly, affordable and allow you to target potential consumers that are most interested in your offerings. If you own a local business and considering Facebook for advertising, these ad tips and tricks will get you started down the right path.
Have a Goal
Think about what you want to get out of your Facebook Ad campaign effort. Do you intend to let more people know about you and your offers, or do you want to get more likes on your business’ Facebook page. Are you looking to sell more of a specific service or product?
Having a clear goal offers you a guideline for creating the right Facebook Ad as well as advertising content. While this tip is not exactly rocket science, you will be surprised by the number of people that dive into online advertising without a clear end goal. When you do not know where you would like to end up, it is going to be difficult to get there.
Target Mobile Users
Your local customers use social media mainly on their mobile phones, and mobile advertising is growing exponentially. In fact, 100 percent of Facebook Ad tests that target mobile users significantly reduce Cost Per Click (CPC) of ads, compared to targeting desktop devices. This helps maximize your marketing budget, allowing you to get to more potential consumers at lower rates.
You can test out this theory; for example, if you are encouraging your customers to learn more about C# async await task performance, set up two identical ads. One ad should target mobile users and the other desktop users only. With a budget of $5 to $10 on your ads, you will see how many people you’ll reach as well as the number of users you ultimately engage – the results should show you the users to target.
However, some businesses are likely to achieve better results from desktop ads if targeting the older demographic, for instance. Knowing your audience and how they use social media will drive these types of advertising options.
Know Your Audience
There is no shortcut to achieving Facebook advertising success, but understanding your audience before you start, is the fastest path to advertising success. If you think that everybody is a potential customer, you need to take a step back and really define your true target audience. Facebook holds a huge amount of personal data you should be taking advantage of.
For instance, if you’re an orthodontist, you probably should be targeting mothers ages 35 and above, and have children older than 8 years, since these mothers are the ones that make health and dental decisions for the entire family. Once you know what your audience wants and needs, as well as their pain points, you are in a better position to create targeted advertising that specifically addresses their needs.
As a local business, you need to consider geo-targeting in your Facebook Ads. This means targeting the local areas where your business is based or a geographical area where you are serving your customers from. Depending on the business niche you are working in, you might want to geo-target within 1, 7 and even 25 miles within your area or town.