Clothing E-Commerce Templates
To get an ecommerce store stitched in today's industry you need something that is catchy, creative and unique. According to ISP's e-commerce sales totaled $225.5 billion for 2012 and it's expected to grow by 13 percent in 2013. That means it's important a new e-commerce site keeps up with the industry.
You're not just impressing the people who find your site, you're also impressing the search engines. Today search engines are demanding for quality. Therefore, before you choose just any clothing website template, you need to make sure you're creating a high-quality website that sells.
Give Customers What They Need
A big reason e-commerce websites fail is because customers aren't able to find what they're looking for on a particular site. Some of the most popular E-Commerce sites out there aren't popular because they have the best customer service or even the lowest prices -- they're popular because customers can find the clothing items they need without hassle. Before choosing a template you need to decide what products your customers are looking for and decide how you'll organize your site so that customers can find those items in as few clicks as possible.
Aesthetics Comes Second
While having a creative website design is important in the clothing industry, aesthetics still must come second when choosing your template. You need an effective template that shows your business line, gives ample space to describe the product, and has a simple, straightforward purchasing process. Visit some of the biggest e-commerce sites in the world and you will see one distinct quality they all share: they're user-friendly and effective. Customers can quickly navigate through those sites, locate the products they need, and checkout isn't complicated.
Keep It Simple
You're selling a product; therefore, you need to pick a website template that highlights your products and doesn't over take them. Most fashion-forward websites have simple, clean lines. There is a splash of color here and there, but the main focus is on the product being sold. Clean, sharp websites are easier to navigate as well, because your navigation bar and pages are clearly marked and easy to find.
Not all clothing website templates are supported on e-commerce platforms & browsers. Before you pick a template, look at the templates available through your e-commerce site provider. Often these templates are made for your platform; therefore, they'll easily integrate into your current store.
An E-commerce website template might come with additional features that can make it more functional for your store's purpose. Some features you might want to look for can include:
- Ability to change fonts or font styles.
- A flash feature or slider that lets you showcase advertisements and your latest merchandise.
- App integration -- such as a payment gateway, mail marketing app, etc.
- Search engine optimization capabilities.
- Related product searches and features.
- A customizable background or different color options so you can make the website unique to your brand and products.
Consider Your Style
The style of clothes you sell can help you choose the style of clothing website templates you need for your store. For example, a youthful beach clothing company would use bright colors or even a beach-inspired template. A high-end clothing retailer would want something sophisticated. Think of your ideal customer -- such as the age and gender -- and what style speaks to them. Your website template should be an extension of the image your brand already puts off.
The more time you take to pick out the perfect website template, the more it will pay off in the end. A balanced website that is user-friendly, graphically appealing and representative of your brand is more likely to convert visitors into buyers than picking a random template for your clothing website.