Do you feel your videos aren’t as engaging as they should be? Maybe they are losing a lot of viewers over their duration, or perhaps they simply aren’t attracting as many shares, likes, comments, and other reactions as you’d expect?
The fact of the matter is that if you want to engage viewers your videos need to be able to interest them and then hold that interest all the way through to the end of the video. That can be tricky, but there are several tips that could help you to maximise video engagement:
Captions or Subtitles
Many viewers nowadays watch videos with the volume muted, which may affect your engagement levels if your video relies solely on a voiceover to deliver its message. The easiest way to engage viewers without audio is to use captions and subtitles in your video to deliver the message alongside the voiceover.
If you want to maximize engagement levels, you should be creative with the captions and subtitles that you use. In particular you should contrast their size, position, style, and color to emphasize certain words or phrases that are important and make them stand out.
Don’t beat around the bush in the first few seconds
Often videos tend to lose a lot of viewers after the first few seconds, because that is when viewers will decide whether or not to keep watching. Because of that you don’t have time to beat around the bush, and should immediately outline what the video is about and how it will benefit viewers.
Generally it is best to think of the first 10 seconds (or less) of your video as an introduction that ‘teases’ the rest of its content. The main goal should be to interest viewers and convince them to stay and watch the rest of the video.
Try to provoke an emotional reaction from viewers
When viewers react emotionally to your videos, they are much more likely to be engaged – which is something that you can clearly see in videos that are funny, shocking, inspirational, and so on. Ideally you should try to learn from that, and provoke an emotional reaction of some kind.
As you can imagine it can be difficult to accomplish that, but you could try injecting some humor into your videos, or structuring them so that they surprise viewers. The exact emotion itself isn’t really as important as how intensely viewers experience it.
The one thing you may have noticed is that engaging videos don’t need to be expensive or difficult to produce. In fact you could record videos that are highly engaging using a simple video camera or screen recorder. If you want an easy-to-use desktop recording software, you should try Movavi Screen Capture Studio. It's a full-fledged editor that you can use to improve the video footage that you record. Using its features you could cut and join video segments, insert subtitles, apply filters, add audio tracks, and more. In short you should be able to both record and produce interesting and engaging videos with its help.